Real Estate Farming in Dallas: Expired, FSBO & Long-Time Owners in Your Farm

0:00Most farming is mailing the same postcard to every house in a neighborhood and hoping. But the listings in that farm aren't random. Somebody's listing expired. Somebody's been in the house thirty years. Somebody's trying to sell it themselves. You can see all of that before they call anyone.

0:19Here's a farm. Draw it on the map, and it counts every house inside. Save it. Now it's a list you can work, and one you can watch.

0:30First, MLS failed. These came off the market in the last six months without selling, and nobody's re-listed them. Days on market and the last list price, right on the card. That seller already wanted to sell. They just need a different plan.

0:47Then FSBOs. Live for-sale-by-owner listings, refreshed weekly. And the slower ones. Owners who've been there fifteen years or more. Those are next year's listings.

1:02Now the part that changes farming. Turn on alerts. When a lead in your farm turns hot, like a fresh expired or a new filing, you get an email. You're not checking a list every week. The list tells you.

1:20To reach them, add them to a campaign and send postcards from the same screen. Pick "I can help sell." Choose owner or current resident. Every card gets its own message. A dollar forty-nine a card, printed and mailed first class.

1:38Want it on autopilot? Auto-mail sends a card to every new hot lead in your farm. Up to a monthly cap you set. From your credits, never your card.

1:50Browsing is free for every county in DFW. Draw your farm and look at who's in it. Good chance there's an expired you didn't know about.